While the fundamentals of marketing always stay the same – striving to win customers' hearts and turn them into loyal referrers – the tools we use to achieve that goal change every year. Following the turbulent economic landscape of 2020, brands and marketers knew they had to up their game to keep up with the evolving marketing landscape. In 2021 our agency turned to the Google Suite to streamline some of our efforts, and we wanted to highlight our top three discoveries of 2021. Have you been using any of these marketing tools?
Google Jamboard
Google Jamboard is one of our favorite tools to use as a digital team that constantly collaborates. It is the perfect solution for marketers who have a lot of campaigns to run and need a way to plan every nuance involved visually. From strategies to challenges, timelines, resources, budgets, and beyond, Google Jamboard is like a digital whiteboard that allows for collaboration, sharing, mind-mapping, and so much more.
Tables – Beta
Every business needs to do project or task management, especially teams who are working remotely (which continues to be a norm for most workplaces nowadays). Tables help you manage tasks and potentially automate some of them in the process (without coding knowledge required). With this powerful tool, you can explore templates to manage tasks, sales/leads, etc. We have explored it as a Project Management tool while it is in Beta and our team loves it with plans to utilize it further amid 2022.
Google Data Studio
Marketers are hard-wired to use data to inform strategy and make decisions, and with Data Studio, you can consolidate several data sources into interactive dashboards with minimal effort. This is the perfect way to streamline your data analysis and even simplify data views for marketing reports for clients (which is what we use this tool for). Data Studio is a free tool. However, we pair it with SuperMetrics to ramp up our clients' social data visualizations.
What was your favorite marketing tool in 2021? Be sure to let us know in the comment box below. And remember – KP Kreative is here to help you solve your most pressing marketing problems in 2022 and beyond. All you need to do is ask.
Related Posts
Women - Making the KP Kreative World Turn
Can you believe we’re already over twoMar months into 2021? The chaos of last year flew by in the blink of an eye. With time slipping through our fingers, I want to take a few minutes to express my gratitude and appreciation for the women propelling our team forward.
Should Your Marketing Plan be Fixed or Flexible?
When making a marketing plan for the new year, it helps to keep an open mind. A flexible marketing plan can help you respond to opportunities and problems, but it can also create chaos by a lack of brand management. Being too strict can prevent you from responding to an ever-changing market. Here’s what you need to know about fixed and flexible marketing plans.
How to Create an Effective Marketing Strategy
There are undoubtedly a million things you need to think about for your business operations to run smoothly. Yet, the most important facet we tend to neglect is also focusing on how to reach new clientele! We’re so focused on making sales as efficient as possible, that we forget about the first step of business – getting new clients to notice you in the first place.