While the fundamentals of marketing always stay the same – striving to win customers' hearts and turn them into loyal referrers – the tools we use to achieve that goal change every year. Following the turbulent economic landscape of 2020, brands and marketers knew they had to up their game to keep up with the evolving marketing landscape. In 2021 our agency turned to the Google Suite to streamline some of our efforts, and we wanted to highlight our top three discoveries of 2021. Have you been using any of these marketing tools?
Google Jamboard
Google Jamboard is one of our favorite tools to use as a digital team that constantly collaborates. It is the perfect solution for marketers who have a lot of campaigns to run and need a way to plan every nuance involved visually. From strategies to challenges, timelines, resources, budgets, and beyond, Google Jamboard is like a digital whiteboard that allows for collaboration, sharing, mind-mapping, and so much more.
Tables – Beta
Every business needs to do project or task management, especially teams who are working remotely (which continues to be a norm for most workplaces nowadays). Tables help you manage tasks and potentially automate some of them in the process (without coding knowledge required). With this powerful tool, you can explore templates to manage tasks, sales/leads, etc. We have explored it as a Project Management tool while it is in Beta and our team loves it with plans to utilize it further amid 2022.
Google Data Studio
Marketers are hard-wired to use data to inform strategy and make decisions, and with Data Studio, you can consolidate several data sources into interactive dashboards with minimal effort. This is the perfect way to streamline your data analysis and even simplify data views for marketing reports for clients (which is what we use this tool for). Data Studio is a free tool. However, we pair it with SuperMetrics to ramp up our clients' social data visualizations.
What was your favorite marketing tool in 2021? Be sure to let us know in the comment box below. And remember – KP Kreative is here to help you solve your most pressing marketing problems in 2022 and beyond. All you need to do is ask.
Related Posts
Celebrate National Small Business Week
Every year, the U.S. Small Business Administration gives small businesses a turn to be in the limelight with National Small Business Week. This is an excellent opportunity for you to gain more recognition across the nation and grow your business. But how can you make the most of this yearly event?
Why AR Filters are Important for Digital Marketing
If you’re looking to grow your business online, keeping up with the trends, and most importantly, new technology is key in this fast-paced, digital world. The two most important factors for online growth include reach and engagement. Today, we are talking about one of social media’s most important tools for retaining your audience’s attention, AR filters. Augmented Reality filters are computer-generated effects designed to be superimposed on real-life images. Over the past ten years, AR filters have changed the way brands interact with their audience, and here are some of the most important reasons you should include them in your digital marketing strategy:
How to Spring Clean Your Marketing Campaigns
With so many campaigns running throughout the year, it’s not uncommon for everything to start to intertwine and make your overall goal a bit hazy. The secret to good digital marketing campaigns is launching with measurable goals in mind so you can stay focused – but how can you bounce back from the information overload?