We live in a world where the average person is exposed to anywhere between 4,000 and 10,000 ads a day. So, why do we remember some over others? What do the best marketing campaigns in the world have in common, and what makes them so memorable in the minds and hearts of millions? While a lot goes into an award-winning ad, there’s one common thread for memorable advertising – and that’s telling a story that sticks. And so, without further ado, here are the top 3 ads from 2021 that we believe deserve a standing ovation.
- Heinz – “Draw Ketchup”
The best ads are those that, well, don’t feel like ads at all. You see, we’re not living in the ‘80s anymore, and the savviest marketers know that today’s consumers want to feel spoken to like human beings. They want to feel involved in the ads they’re watching, and Heinz hit this nail on the head in 2021 with their “Draw Ketchup” campaign. They simply asked ordinary people worldwide to draw ketchup, and astoundingly, everyone drew Heinz. Not only did this prove Heinz’ incredible posture in the ketchup market, but it also brought people and countries into the story via their drawings.
2. Nike – “Play New”
In line with their long-standing mantra – “Just do it” – Nike once again got athletes to prove their ability to conquer their goals. This 2021 ad took a different spin on the idea. Nike got champion athletes to try their hands at other sports – and most of them failed dismally at anything other than what made them famous. This campaign gave hope to the millions of viewers who could laugh along and see that even “invincible” world sports champions aren’t so invincible after all.
3. Planters – “Shake it Like Dad”.
This ad makes light of some of the commonly featured dad stereotypes in media. Planters are simply participating in the increased interest in dads around the Father’s Day holiday without formally pushing their products.
What was your favorite marketing campaign from 2021, and why? Be sure to let us know in the comment box below. Need some help with getting those creative juices flowing? Start a conversation with KP Kreative for help conceptualizing your next award-winning campaign.
Related Posts
The Pros & Cons of Using Pop-Ups on Your Website
A website pop-up is a pop-up window (typically used for advertising)that contains an offer for some service or product and that appears on the screen of the website you are visiting. It usually follows you as you scroll if you do not close it or click it to take advantage of the offer. While pop-ups can dramatically increase conversion rates, most users find them to be annoying. However, when done professionally, they can be very effective. So the question about pop-ups is are they worth it?
Why You Need A Content Calendar For Your Marketing
There are many tools out there to help make marketing easier to manage, but it is still a daunting task. Having a marketing plan to guide you is a help, but it is important to also keep a detailed content-calendar on hand at all times.
KP Kreative's 2018 Marketing Favorites
This year we used a variety of apps and tools to create custom images and social media content. The tools were easy to use, and allowed us to create a seamless design for our clients! We want to pay it forward by sharing our favorite marketing tools so you can try them out for your own business.