I recently attended a women’s business conference and it was so refreshing to get to know other entrepreneurs and social influencers. Topics were discussed through different panels with women who owned different types of businesses. One topic that resonated with me was how to have the perfect work-life balance.
The question was, “How does one find the balance when your job is mostly done online/you must always be connected?”
Social media can feel so overwhelming at times and it’s easy to get stuck and compare your level of success with others. When you think you’re in a great spot with your business, someone else on your feed has accomplished something even greater. Social media should be a place for community and support, and at times it’s okay to take a break to remind yourself of that. Allow your own creativity a chance to breathe without comparison for a little. Try to create content ahead of time and take weekends off.
Planning your content can be super helpful and alleviate so much stress when it comes to “keeping up” with everyone. You also feel like you have more control and clear direction with your vision when you stay on top of your tasks early. Chunk out a day where all you do is content creation and then plan your week accordingly with what you’ve created!
Take weekends off! Plan and schedule your content for the week and then allow yourself to relax during the weekend. Save time for those around you and switch to weekend mode. If you stay ahead on content, you won’t feel the need to work on weekends. When your home is your office, it’s easy to forget to switch gears from business owner to parent, spouse, etc. We must remind ourselves that family time and self-care/reflection are also important for the success of our business.
Balancing your work life and real life aren’t always the easiest for business owners, but it’s important to be mindful about our time and where we’re spending too much of it.
Related Posts
The Social Media/SEO Connection
Digital marketing is ever-changing and is in the midst of an interesting evolution. Historically, we’ve understood search to be a major source of traffic and leads for small and large businesses alike. As social networks continue to grow, social media marketing is even more heavily embraced. So, where should you focus your efforts and which is more important -- SEO or social media? The answer (frustrating as it may be) is that both can be key elements to your marketing strategy.
Facebook Metric Changes: Spring 2019
Spring has officially sprung, and just as you are seeing changes outside in the world, Facebook is making some changes, too. Facebook is constantly working to provide a high functioning ad platform, which means metrics must evolve, too. These changes aren’t anything new; over the past few years, we’ve seen regular updates and removals of unnecessary metrics. The goal is to replace current ad metrics with more actionable ones. A recent company blog post shed some insight on a few upcoming changes. These changes will start on April 30th and we’ve compiled a list of recommendations on the metrics you should use going forward.
LinkedIn: Company Pages to LinkedIn Pages
At KP Kreative, we are big believers in using LinkedIn as part of our marketing strategy (just check out past blogs here and here). Having a Company Page on LinkedIn gives you an opportunity to engage in conversations that are important to your brand, grow your audience, and tap into your current employee base to spread your goals and mission.