If you’re looking to grow your business online, keeping up with the trends, and most importantly, new technology is key in this fast-paced, digital world. The two most important factors for online growth include reach and engagement. Today, we are talking about one of social media’s most important tools for retaining your audience’s attention, AR filters. Augmented Reality filters are computer-generated effects designed to be superimposed on real-life images. Over the past ten years, AR filters have changed the way brands interact with their audience, and here are some of the most important reasons you should include them in your digital marketing strategy:
AR Filters Can Double Your Organic Reach
AR Filters have an average engagement time of 75 seconds, which is four times longer than video content. Brands love to create video content as it is more engaging than images. However, AR filters cannot guarantee your viewers’ full and undivided attention. AR Filters are fun and interactive. Some are designed to be shared with friends and family, which naturally increases the amount of time a user spends interacting with the filter. According to a Snapchat filters study done in 2016, over 100 million users spend a minimum of 24 seconds turning themselves into a taco via a Taco Bell AR Filter for Cinco De Mayo.
AR Filters Change the Way People are Shopping
Shopping online, especially during the pandemic, has become more popular than ever, so it’s to be expected that technology has developed to help streamline the online shopping experience. Whether you are shopping for furniture at IKEA, trying on foundation at Estee Lauder, or even trying on Gucci’s latest virtual sneaker, AR is reinventing how everyday consumers purchase goods and services.
AR Filters Create Unique Brand Experiences
The best part about most AR filters is they are integrated with apps like Snapchat and Instagram and encourage users to take pictures and share them on social media. If executed correctly, these brands are not only reaching their target audience but are also helping them make memories. AR filters will not only stay on your company page but will be part of your audience’s story updates and can also stay in the catalog of saved filters in a user’s filter gallery giving your brand sustained visibility over a period of time.
In conclusion, AR Filters are a great way for your brand to stand out on social media and should be included in your marketing strategy for the following reasons:
- They double your organic reach
- They change the way people are shopping
- They create unique brand experiences
For more customized help with your social media marketing, schedule a free consultation with us.
Related Posts
Why You Shouldn't Only Rely on Social Media
With the recent Facebook & Instagram outage that happened last week, I want to remind you why it’s important to diversify the way you interact and communicate with your customers!
Time Saving Marketing Tools
Content marketing is an ideal way to connect with your customers and build brand awareness. It lets you tell your story and build tremendous buzz around your services and products. Luckily, there are lots of great, time-saving tools out there that can dramatically increase the impact of your content marketing efforts.
Revamping Your Business in 2019
Defining your business goals is extremely important for the new year. It’s important to have a clear idea of what you want your business to achieve, and you should make sure you are on track. Tasks like sprucing up your website and updating your social media are all important to helping you get there. We’re sharing a few tips on how to make your business and brand stand out this year.