People are very visual, and so is online interaction. Your social media profiles and your website should make use of consistent, high-quality images that effectively showcase your products or services. This will help guarantee that your audience is engaging with and absorbing your content. Here are some tips to improve your visual marketing elements.
Be Thoughtful With Your Image Selection
Don't just toss anything up for the sake of having a visual, make sure it’s excellent quality and related to your content. Quality visual elements improve engagement and stop consumers from scrolling right past your content. They also help make your business look more legitimate and professional.
Make Your Visual Elements Unforgettable
When people see an image, their brain immediately makes connections to information that is already stored in their memories. This helps them to remember your content!
Focus on Relatable Imagery
When people connect with your content on an emotional level, they start to form a bond with your brand. People are attracted to things they can relate to and much more likely to respond to imagery that has people like them featured.
In the many services that we provide, we focus on using custom, quality imagery, as much as possible. Every now and then, we have to provide high-quality stock images. So, it's vital to have access to a library of stock photos. We use Canva's photo library, Unsplash, and Pexels
If your social media hasn't been getting the type of engagement you are hoping for, try adding images to improve your results! It may take time to see engagement go up, so be patient and consistent.
.png)
Related Posts
How to Be a Marketing Shark
Shark week is once again just around the corner, marking another 7-day celebration of these incredible creatures that keep ocean ecosystems in balance and take what they want when they want it. We can learn a lot from these clever kings of the ocean – but you don’t need to be a cold-blooded killer to smash your marketing strategy this shark week. Here’s how.
12 Ways to Add New Content to Your Website
You have a high-quality, gorgeous website for your business. The content is optimized for SEO and reads like a dream. But your website isn’t a one-and-done part of a good content marketing strategy. It’s necessary to consistently add new content to show users—and—Google that your site is relevant and meeting the needs of your online audience.
5 Podcast Marketing Tips for International Podcast Day
Gone are the days where we need to listen to what the local radio station has to offer. Sure, the radio is still there, but podcasts have definitely become a hot topic around the globe. Whether you already have a podcast or you want to promote your podcast that you’ve just launched, here are five easy podcast marketing tips ahead of International Podcast Day: