Blog

Using Influencer Marketing

After having a conversation with Jenny Holt, Freelance Writer, I asked her to draft up this blog post about influencer marketing for you all. Enjoy:

Do you leverage influencers to market your products or events? If you don’t know what an influencer is or how to utilize them, read on…

An influencer is a media celebrity who has the ability to influence the shopping or other habits of their followers. In the past this meant media moguls, celebrities and marketing executives, but today this list is more diffuse. There are bloggers and vloggers with millions of viewers and fans. Any endorsement this person gives will be seen by more people than your marketing has ever reached before.

Sounds good, doesn’t it? But it is not that easy…

Choose the Right Influencer

If you have a new video game out, you do not want to approach a vlogger who is famous for discussing politics or French cooking. Research your influencers carefully, look at what they do, who they appeal to, their likelihood of accepting your offer, and the likely effect. Do they have a history of promoting products or attending events? What is the reputation like in circles similar to yours?

Remember their Size Relative To Yours

Don’t forget, reputations matter and this include yours. Having a mega celebrity influencer with 47 million YouTube followers may sound perfect, especially as they are in your exact niche, but if they are so huge, why should they promote a little project like yours? They have to maintain their reputations too, as do you. Using influencers is about finding the right balance between what they need and what you can afford - paying them is important to keeping things working well.

Trust the Influencers to just do their Thing

Finally, remember that your influencer(s) of choice have got to where they have got to on their own merits and in their own style. If you have researched carefully enough and have a product they like, then just let them get on with it. They have their own way of testing, reaching out to fans, and style of presentation. You cannot control or micromanage this, so relax and wait for the buzz to build.

Post author
Jenny Holt
January 3, 2017
min read
Category:
Share this article
Explore

Related Posts

How to come up with Hashtags for Your Business

How to come up with Hashtags for Your Business

With the newest feature to follow Hashtags on Instagram, it is more important than ever to use the best Hashtags for your business. Whether it's a call to action, branded term, phrase, hashtags improve social media engagement.

Kimberly Portuondo
|
July 17, 2018
READ MORE
The Good, The Bad, and The Ugly: Responding to Social Media Reviews

The Good, The Bad, and The Ugly: Responding to Social Media Reviews

As a business owner, you want to do everything possible to provide your customers with a positive experience. There’s the old understanding that if a customer leaves happy, they’ll tell 3 people. If they leave unhappy, they’ll tell 10. Well, thanks to online reviews, now it’s more like how about 10,000, 50,0000, and sometimes millions!

Madison Flashenburg
|
May 1, 2018
READ MORE
The Benefits of Scheduling Social Media Content

The Benefits of Scheduling Social Media Content

We all know the importance of watching what we say on social media, but did you know it's just as important to know when to say it?

Kimberly Portuondo
|
March 20, 2018
READ MORE