Father's Day is right around the corner, and you can take advantage of the holiday by focusing your June marketing efforts specifically toward dads. By creating your own Father's Day marketing content, you can better reach fathers and consumers who will be shopping for their fathers, fathers-in-law, etc. Here’s our Father’s Day Marketing advice:
Create and promote products for Fathers
Everyone already knows about socks and ties. Spend some time brainstorming other products/services people will want to purchase for Father's Day. If you sell products/services that would make a good Father's Day gift, tell your customers you have this stuff in stock by sending out an email and by creating a special Father's Day section in your store to make it easy for shoppers to purchase from you.
Show Fathers Some Love
Now is an excellent time to offer promotions for Father's Day. But everyone is going to be doing just that, so, you need to corner the market and fast. Social media promotions, emails and in-store signs are a great way spread awareness to interested customers. Make sure that the discount amount is prominent in your materials.
Target the Right Fathers
Like any other target audience, make sure to target people who would be likely to buy from you. You can focus your email marketing messages on the people who you think would be most interested in what you are offering. Most tools automatically segment your lists into loyal, casual, or lapsed customers, so think about who is most likely to respond to your Fathers Day promotion. If you are creating ads for your Fathers Day sale, you can use Facebook’s demographic targeting or Google’s audience tool to make sure you are reaching the right people for your promotion.
There is still a little bit of time to tackle this fantastic opportunity and get ahead of your Fathers Day competitors. Good luck!
Related Posts
Incorporate Seasonal Content Into Your Strategy
As a result of the busy holiday season, many businesses overlook seasonal content during the holidays. Make the most of your Christmas social media strategy, drive sales, engagement, and stand out from your competition by following our holiday marketing tips.
6 Ways to Show Gratitude On Instagram
While gratitude has no season, Thanksgiving is an excellent time to express appreciation. There are many ways to show gratitude over the holidays! Here are our tips on how to thank your followers beyond Thanksgiving social media posts.
3 Tips to Heat Up Your Fall Marketing Strategies
As the temperature drops and your blankets and hot chocolate exit hibernation, many company sales take an icy dip. So, it’s time to get your marketing fires burning with some proven sales strategies for success. From adding a bit of pumpkin spice to your website and marketing campaigns to getting into the spirit of spooky season, here are three fall marketing strategies that will keep you and your customers warm.