The back-to-school season spans an eight-week period from early July to late August. However, given the uncertainty going into the 2020-2021 school year, it’s worth reviewing your current strategy to ensure it still makes sense. Here are our tips to refocus your back to school strategy:
Frame a sale/giveaway with a virtual learning environment in mind
Back to school sales or giveaways are very common and therefore expected by consumers. If you sell products or provide services that can be useful for teachers, students, or parents during the back to school season you should consider providing them at a discount. However, since education is shifting to a more virtual environment, you may be able to expand your offerings to include more technology-focused products. You can also consider a ‘give-back’ campaign where you provide support to the local schools during the back to school season.
Determine who in education you equipped to help
Students are typically the first audience that comes to mind during the back to school season. However, teachers and parents are also likely to be shopping during the back to school season. If you can narrow down your focus to a specific audience, you will be able to personalize your marketing to better connect with them.
Focus on trends
In order to optimize your back-to-school marketing plan, make sure you’re focused on the current trends in education. With schools considering blended models, half capacity, and virtual learning there are many needs in the education market that did not previously exist. It is important to keep up with these trends so that you can show up to meet your consumer’s needs as they continue to change.
Looking for more marketing advice? Click here to contact one of our specialists.
Related Posts
How to Spring Clean Your Marketing Campaigns
With so many campaigns running throughout the year, it’s not uncommon for everything to start to intertwine and make your overall goal a bit hazy. The secret to good digital marketing campaigns is launching with measurable goals in mind so you can stay focused – but how can you bounce back from the information overload?
Revisiting Your SEO Strategy for the New Year
Trends change every year, but after 2020, we’re certainly betting on a new world, big changes, and loads of accelerated trends. As your marketing strategy adjusts and adapts to these trends, your SEO strategy should do the same.
How to Celebrate Holidays on Social Media
With Martin Luther King Jr. Day this week, we wanted to give some tips on how to celebrate holidays on your business’ social media. When it comes to posting on social media, holidays are a great way to engage your audience and make sure you are staying up-to-date on current events.