Break Your Personal Record for Engagement and Sales this Sporting Season.
Sports fans are unlike any other community you could ever hope to market to. Why? Because “fan” is just a shortened version of the word fanatic. And if you’re dealing with a demographic that is downright obsessed with the sport you’re involved in, their love and passion is your best leverage. So here are three of the best ways to supercharge your social media marketing to sports fans.
1. Speak to a Sports Fan’s Passions.
With preseason getting fans pumped up for the upcoming events, everyone will be incredibly active on all their social platforms. With a surplus of posts starting conversations and discussions about the excitement of the sporting season, it’s time to use your fan’s posts to your advantage. Replying to comments and sharing posts on your page or website reminds fans that you care and value their support.
2. Keep Your Marketing Consistent.
Stay ahead of the hype and make sure fans have content to engage with regularly. Start your own discussions and make sure you’re driving traffic to your website or social pages every week. You want your content to be the first thing fans check when they wake up and the last thing they read before bed. Just be sure not to overload them with information, and you’ll see your engagement rise in no time.
3. Value Their Support.
Beyond another thank-you post, sporting fans will respond well when rewarded for their support. Perhaps you could offer seasonal tickets for super-fans who are subscribed to your newsletter or some sort of promo for them re-sharing your posts. When marketing to sports fans, remind them that their support is worth every effort.
What are some ways you plan to show your support for your sporting superfans? Share your ideas in the comment box below, and reach out to the KP Kreative team when you’re ready to supercharge your sports marketing strategies.
Related Posts
What Is Remarketing and How to Do It Effectively
Remarketing helps keep your brand in front of your potential customers' eyes even after they navigate away from your website. This can be very helpful in persuading them to revisit your site when they are ready to purchase from you.
How to Determine What Type of Marketing You Need Most
Online marketing is a must nowadays but there are so many options out there it can be hard to know where to start. If you are working within a limited budget, it’s important to focus on marketing that will be truly effective for your business. Whether it’s email marketing, social media marketing, content marketing, SEO, online ads, etc. it is important to focus your efforts on what will give your business the most return. So here are a few things to consider:
Practical Steps to Identify Your Target Audience
Even though you may have created the most innovative product or supreme service, your success is never guaranteed. To tip the scales in your favor, you’ll need to become an expert on reaching your target audience. While many big businesses like to cast a wide net and aim for the masses, it's actually much more effective to identify a more niche, targeted audience. Though it will require more effort up front, in the end, it will be worth it. The more effective your ads are at reaching your audience the better you can maximize your ROI (return on investment).