Marketing for your business often includes identifying which products/services you are going to promote and additionally who you want to promote your business to. In marketing, we call this your target audience or your target market. This usually refers to identifying special features that your target audience may have. This can be anything like the language they speak, their education level, their age (whether kids, adults, or the elderly), their shopping habits etc. It is important to take the time to narrow down these features since they can help you to better connect your marketing efforts with your audience. Here are my tips to help you identify your target audience.
Identify target audience personas
Personas are fictional characters designed to reflect the various types of customers in a target audience, which can be used to explain the attitude and behavioral tendencies of a person who you would like to have as a customer.
Find Out Where They Spend Time Online
Once you have established your target audience personas you should have a very solid idea of who they are and how they behave, including where they spend their time online.
Take Advantage of Focus Groups & Online Surveys
The most straightforward way to get to know your target audience is to directly ask them the questions you want answers to.
Don’t Forget About User Testing
Once you have reached this phase of target audience discovery, you can start some user testing. Create content that is in-line with your strategy and do A/B testing to see what is the most effective.
While having a target audience is important, it is only useful if you can get really specific about who your audience is and how best to reach them. For more guidance on getting to know your target audience, contact us.
Related Posts
Spring Clean Your Digital Marketing Strategy
Spring is here, and with it comes the perfect opportunity to do a little spring cleaning. But instead of tidying up your physical space, let's talk about tidying up and adjusting your digital marketing strategy. Using the right tools, you can refresh your approach to marketing—or even roll out a rebranding plan—and gain new customers as a result.
8 Data Measurement Tips to Maximize Your Content
As a digital marketing agency, Page One Digital knows that measuring the performance of digital content can be overwhelming due to the many tools and many approaches available. Digital measurement—also known as data, analytics, insights, or KPIs—uses technology to assess how your digital content is performing. The question is, with so many options available, which metrics are worth paying attention to? Don’t worry! We’ve got some data measurement tips to help you measure digital content performance with confidence.
3 Marketing Campaign Case Studies from 2022
With most of our time spent sharing advice, we rarely get the opportunity to showcase said advice in action. Today, I’m excited to share three of the marketing campaign case studies I’m most proud of from 2022. These examples demonstrate the importance of a robust SEO marketing strategy and building a website that meets the needs of your customers.