Instagram takeovers can be extremely beneficial for your business. A takeover is when a brand or company takes over your account for a few hours or a day to create and share valuable content. Takeovers have become increasingly popular because it provides a fresh face on your feed and encourages your audience to engage with your stories! Discover our tips for hosting a successful Instagram takeover.
Connect with New Followers
By having another account takeover your platform, you’ll receive new visits on your page from their followers. To guarantee quality viewers, you want to make sure you are choosing someone authentic who adds valuable information to your viewers. If you’re looking to connect with a niche group or reach new clients, the right takeover host can help you do that. A good place to start is by searching for quality content on hashtags related to your industry. If you see someone you like, send them a DM to see if they want to takeover your account.
Make it an Event or Giveaway
You want to give your followers a reason to view in the takeover and follow along throughout the day. Promote your takeover well in advance to get people excited about it! A takeover is a special event that enables your audience to pay special attention to your account while it’s happening. If you’re launching a website, sharing a new product or service or promoting an event, these are all great reasons to get people to show up on your profile. You can even ask the brand to offer a giveaway at the end so your audience can stick around! A combined giveaway allows you to create more content around it and makes the takeover more exciting for both of your followers.
Develop Your Credibility
Whatever your business on Instagram may be, partnering with a like-minded individual to help support your page shows how valued and trusted you are in the community! Credibility helps your audience understand that they can go into business with you and feel good about it. It helps expand your business opportunities and gain potential clients.
As we head into 2020, remember that it’s important to try new business strategies such as Instagram takeovers! See how this strategy works in your favor and don’t be afraid to keep reaching out to like-minded brands and individuals to help you every step of the way.
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