Marketing Do’s and Don’ts for Holiday Weekends
What is one of the most-loved activities on any holiday? Shopping! And with that comes an excellent opportunity for you to take a bite out of the marketing apple. This, however, isn’t an invitation to go absolutely bonkers. There are some limitations that can make or break your holiday weekend marketing strategy. So, here are some marketing do’s and don’ts for holiday weekends so you know exactly how to prepare:
DO Consider Your Audience’s Emotions
This isn’t the time for cookie-cutter sales. Holidays are about bringing people and their emotions together, so your marketing strategy should go according to what your audience is feeling. Right? For this type of emotional marketing effort, you can go with out-of-the-ordinary discounts or family-bundle specials.
DON’T Overdo It
Sure, you want to tell everyone about your 50% candle sale for Christmas, but don’t throw the candle sale in their faces like all the other companies are doing. You want to get them interested, not make them skittish.
DO Prioritize Your Existing Clients
Customers don’t want to see you constantly chasing after new clients when they aren’t getting a proper “thank you” for their loyalty and support. So, give the loyal folks something they can hold onto and feel good about – like a coupon or a value-added product.
DON’T Lose Your Unique Voice
A lot of companies jump onto the marketing wagon and forget that they are, and should remain, unique. If you don’t keep some genuine flavor, your clients aren’t going to recognize you in the crowd.
It’s important for you to try your hand at emotional marketing when you consider your holiday marketing strategy. This will give your new and existing customers a sneak peek into who you really are!
Related Posts
Fall Marketing Tips
The first day of fall is right around the corner and whether your business is located somewhere the leaves change or not, it’s important to incorporate a fall marketing strategy. Fall is often viewed as a new beginning. With summer coming to a close and school starting back up, it’s a fresh start for business owners, teachers, families, etc. So, how can you use this season to your advantage?
Are You Laboring Over Labor Day Posts?
For many businesses, engaging with social media can be stressful and even scary. It’s stepping into the unknown — they want to connect with potential customers but aren’t quite sure of what to say or the best way to say it. Sound familiar?As summer starts to come to a close, being comfortable with social media and seasonal marketing is more important than ever. Before you know it the holidays will be here, but it’s not too late to create a holiday content strategy. With Labor Day just around the corner, now is a great time to begin experimenting with relevant content campaigns for the holidays. Here are a few suggestions for running a Labor Day campaign.
Tips for Your Back to School Strategy
The back-to-school season spans an eight-week period from early July to late August. However, given the uncertainty going into the 2020-2021 school year, it’s worth reviewing your current strategy to ensure it still makes sense. Here are our tips to refocus your back to school strategy: