Social Media A-Z

It’s hard to believe that Snapchat has been around since 2011. Even though it’s no longer considered a new social media platform, many small businesses still aren’t making it a part of their social media marketing. Time and staffing limitations could be your reason, but don’t let fear of the unknown stop you! The app isn’t just sharing photos and videos — it’s an incredibly effective tool for building relationships with your customers.

Instagram story highlights are a great way for your audience to get to know you right off the bat. It’s the first thing they see when looking at your profile, and allows you to be more creative with how you market yourself!

When was the last time you revisited your social media strategy? Better yet, do you even have a strategy guiding your social media efforts? You might be seeing some results from what you're doing, but imagine how much better it could be if you were focusing on how to improve and by proxy increase conversions. Here are a few social media strategy tips to help boost your conversions: