If you’re still scrambling to come up with a solid marketing strategy for 2022, you aren’t alone. Small business owners wear a lot of hats, and SEO strategist isn’t always top of mind. To help you find success with SEO in the year to come, we’ve put together some small business SEO tips. Here’s the advice you need to know.
Plan Your Content
If you aren’t doing so already, it’s time to start planning and producing content for your website on a regular basis. Blog posts are a great way to keep your website fresh while also showcasing your expertise. They can help with user engagement, driving traffic, converting traffic into leads, and can differentiate you from other businesses.
Select Your Keywords Wisely
When creating content, focus on long-tail keywords. Think about the words users are likely to use when looking for your services or products. Then, incorporate those keywords in your metadata, page copy, and URLs. This strategy can help your business earn more featured snippets that can drive traffic to your website.
Tap Into Emerging Social Trends
As a small business, look for keyword opportunities and content gaps where you can add value by answering specific questions that users have. Focus on optimizing your content around topics and intent-based keywords as search engines continue to refine algorithms to better determine what searchers are really after.
Share Your Customer Stories
Start writing content focused on your daily interactions with customers at any stage, from general inquiries to actual sales. Make these stories part of your website (blog series, anyone?) and share them on social media to drive more people to your brand.
When it comes to your small business SEO strategy, this is just the start! For more tips and advice, be sure to sign up for our weekly digital marketing emails. Looking for something more? Click here to connect with one of our experts and learn more about improving your digital marketing in 2022!
Related Posts
Simplifying SEO
I've noticed a lot of people shy away from search engine optimization so I wanted to explain how easy it is to incorporate search engine optimization tactics into your digital marketing efforts.
.jpeg)
3 Ways to Optimize Photos on Your Website to Boost Your SEO
After reading my blog post on the importance of a blog for your SEO efforts, you probably realize how helpful content can be toward Search Enginge Ranking for your website. But, what you may not realize is that images can also be used to generate traffic.
.jpeg)
How to Use the Google Keyword Planner for your SEO Efforts
In my last blog post, I discussed the importance of blogging as part of the SEO strategy for your website. So your website is finally up and running the way you want it to, but you still aren't seeing the kind of traffic you were hoping for. Unfortunately, this isn't one of those "if you build it they will come kind of moments." You have to give people a reason to land on your website, and to stay on it once they are there. This is where keyword optimization is key.