Search engine optimization can seem like a daunting task. On-page optimization, off-page efforts, and technical SEO can be overwhelming. But if you have just a little time to optimize your website, try these five simple SEO quick wins to amp up your website.
- Optimize Your Title Tags
Optimizing your title tags is a fast, easy task—unless you have a very large website. Just follow these best practices:
- Keep your title tags in the 50-60 character range to avoid getting cut off in search results.
- Include a keyword in your title tag.
- Make your title stand out with numbers or questions.
- Include your brand name in your title.
- 2. Optimize Images
Image size directly affects your page load speed, which is an important ranking factor for Google.
- Resize large images to fit your web pages.
- Use JPG file formats for most images as it is the smallest file size.
- Use PNG or SVG for images that need extra sharpness.
- Compress images with a tool like TinyPNG to further decrease the file size.
- Use alt text that is descriptive.
- 3. Update Existing Blog Posts
Take a look at your blog posts. Your highest-performing posts (you can find the information within Google Analytics) can be updated to boost their ranking. You can also update pages that require new information. For example, posts about COVID safety can be updated with the most recent protocols in your area.
4. Internal Linking
Add additional internal links between the pages on your website. This helps keep website visitors on your site longer and adds value to their user experience as well as to search engines. Make sure your links are relevant and that the link text is descriptive. Avoid using “click here” or “more” as link text, as these provide no context for the link.
5. Improve Your About Us Page
A good About Us page can improve your website’s authority—remember E-E-A-T— in Google Search. If you don’t have a page dedicated to your brand or team, it’s time to create one. Provide insights into your business and highlight why people should choose you. Include relevant credentials earned by your company or team that add to your role as an expert in your field.
Include your contact information or a fillable form to make it easier for website visitors to reach you, in addition to a physical address (if you have one), email, and telephone number.
Bonus SEO Tips to Optimize Your Website
- Update your Google Business Profile with images, information, and relevant hours (remember to change these during holidays or other times when your hours/days change)
- Optimize meta descriptions to improve user experience in search results
- Use Google’s Mobile-Friendly Test to make sure your web page works well on mobile devices
- Check your website for broken links using a free tool like Screaming Frog or Dead Link Checker. Locate the broken links and either update or unlink them.
KP Kreative SEO Services
At KP Kreative, we offer a variety of SEO and digital marketing services to help your business succeed. Go beyond the quick wins for your SEO—contact us today for more SEO tips.
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