Pay Attention to Your Written Tone

Shark week is once again just around the corner, marking another 7-day celebration of these incredible creatures that keep ocean ecosystems in balance and take what they want when they want it. We can learn a lot from these clever kings of the ocean – but you don’t need to be a cold-blooded killer to smash your marketing strategy this shark week. Here’s how.

You have a high-quality, gorgeous website for your business. The content is optimized for SEO and reads like a dream. But your website isn’t a one-and-done part of a good content marketing strategy. It’s necessary to consistently add new content to show users—and—Google that your site is relevant and meeting the needs of your online audience.

Gone are the days where we need to listen to what the local radio station has to offer. Sure, the radio is still there, but podcasts have definitely become a hot topic around the globe. Whether you already have a podcast or you want to promote your podcast that you’ve just launched, here are five easy podcast marketing tips ahead of International Podcast Day: