How to Sell on Social Media

Digital marketing is ever-changing and is in the midst of an interesting evolution. Historically, we’ve understood search to be a major source of traffic and leads for small and large businesses alike. As social networks continue to grow, social media marketing is even more heavily embraced. So, where should you focus your efforts and which is more important -- SEO or social media? The answer (frustrating as it may be) is that both can be key elements to your marketing strategy.

Spring has officially sprung, and just as you are seeing changes outside in the world, Facebook is making some changes, too. Facebook is constantly working to provide a high functioning ad platform, which means metrics must evolve, too. These changes aren’t anything new; over the past few years, we’ve seen regular updates and removals of unnecessary metrics. The goal is to replace current ad metrics with more actionable ones. A recent company blog post shed some insight on a few upcoming changes. These changes will start on April 30th and we’ve compiled a list of recommendations on the metrics you should use going forward.

At KP Kreative, we are big believers in using LinkedIn as part of our marketing strategy (just check out past blogs here and here). Having a Company Page on LinkedIn gives you an opportunity to engage in conversations that are important to your brand, grow your audience, and tap into your current employee base to spread your goals and mission.