Holidays are a perfect time to tap into those festive feelings of friendship and gratitude. Marketers can take advantage of these feelings to engage deeply on an emotional level with their customers and establish trust and reliability with their audience.
The holidays are a very common time for marketers to strut their best stuff. So putting a lot of thought into your marketing campaign is essential. You want to appeal to emotions while standing out from your competitors.
Create Personalized Campaigns
Why not take the next step and let your customers be included in your ads? Ask them to record videos for you about your services or of them using your products. They will be much more likely to help spread the word if they are actually featured in one of your ads. The more fun and innovative the experience, the more likely it will be shared on social media and beyond.
Focus on Emotions for Your Holiday Marketing
People tend to think that their decision-making is purely rational, but the truth is that everyone makes emotional decisions before rationally justifying them. A successful holiday marketing campaign should, therefore, be emotional. Concentrate on the sensations that fit the season, including friendship, family, goodwill, and appreciation.
Offer Holiday Deals
People love to shop during the holidays, but that doesn’t mean they aren’t looking for a good deal. Offer sales and discounts that start before the holidays and end after them. Don’t forget to offer special deals for your most loyal customers as a way of recognizing their loyalty.
The holidays are an exceptional time to form an emotional relationship with your clients. Your marketing campaign can help your customers to channel these emotions while connecting with your business.
Related Posts
Fall Promotion Ideas for Social Media
In the last few years, social media has become an effective tool for businesses to remain at the forefront of their customer's minds. That's why your social media marketing strategy needs a little sprucing up as the seasons change! You can take advantage of fall by updating your social media posts and using them to their full potential. Here are some favorite fall promotion ideas you should include in your social media marketing strategy.
3 Tips to Help Your Holiday Marketing Plans
For most businesses, the holiday period is the busiest time of the year. Your customers have worked hard to be able to afford the wonderful products and services you offer. So, beyond refreshing your landing page and boosting brand awareness, you need to plan properly for the influx of sales around the corner. Here are 3 of the best holiday marketing tips to boost sales.
3 Noteworthy Back to School Marketing Tips
The back-to-school season offers a much welcomed fresh start for both kids and their parents. Fortunately for business owners, this usually means parents are prepared to spend on their kids for all manners of school supplies. Here are some of the best back to school tips for marketing to parents to ensure theychoose you to help them equip their children for the back to school season.