Holidays are a perfect time to tap into those festive feelings of friendship and gratitude. Marketers can take advantage of these feelings to engage deeply on an emotional level with their customers and establish trust and reliability with their audience.
The holidays are a very common time for marketers to strut their best stuff. So putting a lot of thought into your marketing campaign is essential. You want to appeal to emotions while standing out from your competitors.
Create Personalized Campaigns
Why not take the next step and let your customers be included in your ads? Ask them to record videos for you about your services or of them using your products. They will be much more likely to help spread the word if they are actually featured in one of your ads. The more fun and innovative the experience, the more likely it will be shared on social media and beyond.
Focus on Emotions for Your Holiday Marketing
People tend to think that their decision-making is purely rational, but the truth is that everyone makes emotional decisions before rationally justifying them. A successful holiday marketing campaign should, therefore, be emotional. Concentrate on the sensations that fit the season, including friendship, family, goodwill, and appreciation.
Offer Holiday Deals
People love to shop during the holidays, but that doesn’t mean they aren’t looking for a good deal. Offer sales and discounts that start before the holidays and end after them. Don’t forget to offer special deals for your most loyal customers as a way of recognizing their loyalty.
The holidays are an exceptional time to form an emotional relationship with your clients. Your marketing campaign can help your customers to channel these emotions while connecting with your business.
Related Posts
How to Spring Clean Your Marketing Campaigns
With so many campaigns running throughout the year, it’s not uncommon for everything to start to intertwine and make your overall goal a bit hazy. The secret to good digital marketing campaigns is launching with measurable goals in mind so you can stay focused – but how can you bounce back from the information overload?
Revisiting Your SEO Strategy for the New Year
Trends change every year, but after 2020, we’re certainly betting on a new world, big changes, and loads of accelerated trends. As your marketing strategy adjusts and adapts to these trends, your SEO strategy should do the same.
How to Celebrate Holidays on Social Media
With Martin Luther King Jr. Day this week, we wanted to give some tips on how to celebrate holidays on your business’ social media. When it comes to posting on social media, holidays are a great way to engage your audience and make sure you are staying up-to-date on current events.