Online marketing is a must nowadays but there are so many options out there it can be hard to know where to start. If you are working within a limited budget, it’s important to focus on marketing that will be truly effective for your business. Whether it’s email marketing, social media marketing, content marketing, SEO, online ads, etc. it is important to focus your efforts on what will give your business the most return. So here are a few things to consider:
Identifying the best social media platform depends on few important factors:
- Who your target audience(s) is and where they spend their time online?
- Which is the best way to sell to your target customers?
- Where the target customers are engaged actively?
You might not know the answers to those questions yet, but you should first start by finding those out. From there you can determine which form of marketing may work best. Here’s our breakdown of the basics: platforms.
Content Marketing:
Content marketing involves creating content and strategically placing online for your audience. Communicating with your ideal customers and building your customer base is the primary goal of content marketing. Content marketing is also a great way to get repeat business. It focuses on offering valuable information to your customers. Quality and unique content are a must if you want to succeed with content marketing.
Email Marketing:
Email marketing is one of the most effective forms of marketing because it allows you to be in direct contact with people who have expressed interest in your products or services. The advantage is that you can send all info on discounts, new arrivals and sales to your customers. Using various tools, you can create customized emails. You can make your emails look professional, friendly, and include all the content and images you need. If you do not have your own email marketing list, we can help you build one!
Social Media Marketing:
You have plethora of choices here. Facebook, where a quarter of the world’s population spends time, Instagram, Snapchat, Twitter and many more. You should focus on social media marketing if your target audience is on social media (which they probably are). You will find social media marketing is great for brand building. This is the right place to tell stories with videos. Polls, contests and surveys can be conducted with ease, and you can take your brand to a huge crowd with the social media sites. Typically content marketing and social media marketing work in tandem since you have to create custom content for social media as well.
SEO (Search Engine Optimization) Marketing:
SEO and content marketing are often confused for the same thing. SEO is more than content marketing, even though it involves creating content. SEO focuses on getting your website listed in the search results of search engines like Google, Yahoo and Bing. SEO involves keywords, backlinks, content, images, and much more. If your business is all about reaching online customers, then SEO is for you.
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