With Martin Luther King Jr. Day this week, we wanted to give some tips on how to celebrate holidays on your business’ social media. When it comes to posting on social media, holidays are a great way to engage your audience and make sure you are staying up-to-date on current events.
Here are some tips on how to effectively post about holidays on social media:
Plan Ahead
One great way to make sure you never forget to post about a holiday is to plan ahead. You can do this by adding important dates to your content marketing calendar. This way you never miss important dates and can plan content as far in advance as you prefer.
Be Inclusive
It is important to keep in mind that not everyone celebrates the same holidays. Being mindful of different cultures and traditions can not only help spread your brand awareness but can also increase engagement with your audience. For example, try posting ‘Happy Holidays’ instead of ‘Merry Christmas,’ it will go a long way with your followers.
Create Visually Compelling Content
Holiday posts can be painfully generic, so try to mix it up as best you can. Consider creating a carousel on Instagram, editing together a video, or even just designing eye-catching stories, custom content stands out. A lot of businesses offer holiday discounts as well, which when accompanied by great visual representation, can be super effective.
Involve Your Audience
Another great way to celebrate holidays on social media is to interact with your followers. People love to give their opinions, especially when you prompt them with calls to action. These may include running polls on your stories, asking people to leave answers to questions in the comments, and even sharing testimonials. Throwing out fun facts about holidays can also spark engagement. For example, did you know Martin Luther King Jr. started college at the age of 15? I bet your followers didn’t.
Promote Awareness
We are all aware of major holidays like Christmas, Halloween, and Easter, but make sure you don’t forget to post about other popular holidays. For example this week, we shared posts about MLK Day and to inform our followers about why we believe it is important.
Here are some examples of content we made especially for MLK Day this year.
Want to show off your holiday content ideas? Share them with us in the comments section below!
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