Whether you are garishly ghoulish or princess prim and proper, there are fantastic ways to get your brand in the spotlight over the Halloween Holidays.
Covid-19 may have put a damper on the season of scary marketing, but you don’t have to shy away under the covers this Halloween.
Get your juices flowing with some of the best Halloween campaigns from 2019
Skittles Zombies
Moving away from their fresh and fruity candy, Skittles released a limited edition range specifically for Halloween. The product came with five tasty Halloween themed flavors, including Boogeyman Blackberry and Mummified Melon, to name a few. There was a catch though, in every packet, there was a “rotten zombie” flavor, which they only discovered when it was in their mouth and too late to avoid!
Their marketing strategy was to send out Halloween boxes to Influencers, who helped them get the “cool” factor going and the consumer's interest skyrocketing.
The Influencers drove the online interest with video reviews, multiple tweets, and taste tests by foodies and bloggers alike.
UNICEF Halloween Hero’s
Banking on pulling at the heart and wallet strings of nostalgia, UNICEF rebooted the Halloween Hero’s campaign with kids going door to door with the Orange UNICEF money boxes, pulling in donations for the charity organization from the same homes that they were collecting candy from.
This year, they are going fully digital, basing their Halloween Hero’s on four characters representing children's right to basic needs like water, food, education, and security.
Re-inventing some old classics can make an impact if you do it right.
Burger King and McDonald's go broom to broom
Burger King made use of a classic trolling technique by incorporating McDonalds's beloved Clown mascot and encouraging everyone to dress up like a scary clown and visit their branches where they offered the first 500 customers dressed up as a scary clown a free Whopper. They promoted the campaign with a creepy clown filled YouTube video with the hashtag #ScaryClownNight
A brilliant way to blend the competing brands and encourage the consumers to visit a Burger King.
High-Class Scare Tactics
Not to be left out in the dark, fashion, and make-up brand Dior also got into the swing of things celebrating the dark side of Halloween featuring a Bella Hadid in an influencer campaign. The supermodel demonstrated how to create the best Halloween make-up looks for the spooky night.
These instructional videos were promoted on social media using the hashtag #DiorMakeupHalloween, ensuring they market to their new and up and coming market with content that appeals to them.
Fanta embraces the Halloween Fun and Horror
Fanta never disappoints, with seasonal graphics on their packaging appealing to the kid in everyone.
The soft drink brand included digital elements in their campaigns where graphics can be scanned to Snapchat to unlock Halloween-themed filters.
What a way to embrace the holiday and entrench your brand into your consumers' hearts, minds, and social media!
Making Halloween 2020 any scarier than the year has been for the world may be a big ask, but making use of technology, digital marketing, and interactive content, you will be sure to make your mark, just not a bite-mark…
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