While the fundamentals of marketing always stay the same – striving to win customers' hearts and turn them into loyal referrers – the tools we use to achieve that goal change every year. Following the turbulent economic landscape of 2020, brands and marketers knew they had to up their game to keep up with the evolving marketing landscape. In 2021 our agency turned to the Google Suite to streamline some of our efforts, and we wanted to highlight our top three discoveries of 2021. Have you been using any of these marketing tools?
Google Jamboard
Google Jamboard is one of our favorite tools to use as a digital team that constantly collaborates. It is the perfect solution for marketers who have a lot of campaigns to run and need a way to plan every nuance involved visually. From strategies to challenges, timelines, resources, budgets, and beyond, Google Jamboard is like a digital whiteboard that allows for collaboration, sharing, mind-mapping, and so much more.
Tables – Beta
Every business needs to do project or task management, especially teams who are working remotely (which continues to be a norm for most workplaces nowadays). Tables help you manage tasks and potentially automate some of them in the process (without coding knowledge required). With this powerful tool, you can explore templates to manage tasks, sales/leads, etc. We have explored it as a Project Management tool while it is in Beta and our team loves it with plans to utilize it further amid 2022.
Google Data Studio
Marketers are hard-wired to use data to inform strategy and make decisions, and with Data Studio, you can consolidate several data sources into interactive dashboards with minimal effort. This is the perfect way to streamline your data analysis and even simplify data views for marketing reports for clients (which is what we use this tool for). Data Studio is a free tool. However, we pair it with SuperMetrics to ramp up our clients' social data visualizations.
What was your favorite marketing tool in 2021? Be sure to let us know in the comment box below. And remember – KP Kreative is here to help you solve your most pressing marketing problems in 2022 and beyond. All you need to do is ask.
Related Posts
5 Tips for Considerate Marketing
Don’t be the brand that makes the news for insensitive marketing. Use these 5 tips to prevent garish and offensive promotion in the buildup to Veteran’s Day.
Are These Marketing Problems Stressing You Out?
Successful campaigns, generating traffic, driving conversions, and creating content — there’s a lot for digital marketers to stay on top of. In fact, a study conducted by Workfront found that 25% of industry professionals report experiencing high stress on a daily basis, 66% expect their stress level to rise in the future, and 71% feel generally burnt out. With today being National Stress Awareness Day, it’s time to recognize some of these marketing problems and how to overcome them.
Market Like a Boss This National Boss�s Day
On October 16, head honchos in offices across the country will be celebrating National Boss’s Day. If you want to unlock your inner-leader and feel like a visionary CEO, then follow these 3 tips to effectively market like a boss online.