While the fundamentals of marketing always stay the same – striving to win customers' hearts and turn them into loyal referrers – the tools we use to achieve that goal change every year. Following the turbulent economic landscape of 2020, brands and marketers knew they had to up their game to keep up with the evolving marketing landscape. In 2021 our agency turned to the Google Suite to streamline some of our efforts, and we wanted to highlight our top three discoveries of 2021. Have you been using any of these marketing tools?
Google Jamboard
Google Jamboard is one of our favorite tools to use as a digital team that constantly collaborates. It is the perfect solution for marketers who have a lot of campaigns to run and need a way to plan every nuance involved visually. From strategies to challenges, timelines, resources, budgets, and beyond, Google Jamboard is like a digital whiteboard that allows for collaboration, sharing, mind-mapping, and so much more.
Tables – Beta
Every business needs to do project or task management, especially teams who are working remotely (which continues to be a norm for most workplaces nowadays). Tables help you manage tasks and potentially automate some of them in the process (without coding knowledge required). With this powerful tool, you can explore templates to manage tasks, sales/leads, etc. We have explored it as a Project Management tool while it is in Beta and our team loves it with plans to utilize it further amid 2022.
Google Data Studio
Marketers are hard-wired to use data to inform strategy and make decisions, and with Data Studio, you can consolidate several data sources into interactive dashboards with minimal effort. This is the perfect way to streamline your data analysis and even simplify data views for marketing reports for clients (which is what we use this tool for). Data Studio is a free tool. However, we pair it with SuperMetrics to ramp up our clients' social data visualizations.
What was your favorite marketing tool in 2021? Be sure to let us know in the comment box below. And remember – KP Kreative is here to help you solve your most pressing marketing problems in 2022 and beyond. All you need to do is ask.
Related Posts
How to Utilize Marketing and Email Automation
Worried about your marketing efforts while on vacation? Taking time off is not easy for a business owner or marketing professional. You probably plan to make phone calls, answer emails, and respond to requests during your downtime. KP Kreative believes that running a business successfully requires a bit of rest and relaxation. This is why we've created a list of tips to help you keep your digital marketing campaign afloat!
3 Marketing Tips to Get Sports Fans Cheering For More
Sports fans are unlike any other community you could ever hope to market to. Why? Because “fan” is just a shortened version of the word fanatic. And if you’re dealing with a demographic that is downright obsessed with the sport you’re involved in, their love and passion is your best leverage. So here are three of the best ways to supercharge your social media marketing to sports fans.
How to Convert Tourists This Summer
It’s a funny time of year, summer. Families exit hibernation, throw on their swimsuits and flock to their favorite holiday destinations in the masses. The good news is that thousands of travelers are headed to your area this summer – and they’ll be searching for plenty of what you have to offer. So if you want to start marketing to travelers this summer, here’s what you need to know.