As the temperature drops and your blankets and hot chocolate exit hibernation, many company sales take an icy dip. So, it’s time to get your marketing fires burning with some proven sales strategies for success. From adding a bit of pumpkin spice to your website and marketing campaigns to getting into the spirit of spooky season, here are three fall marketing strategies that will keep you and your customers warm.
1. Embrace the Look and Feel of Autumn.
One scroll through Instagram or Pinterest, and you’ll discover the obsession everyone has with fall and its color palette. From home décor to outfits of the day, everyone is looking to add a bit of Autumn into their style. To ensure your company is as relatable as possible, you could look to refresh your website with some fall color concepts. You want your customers to feel cozy when engaging with you, and the best way to do that is to redesign your online presentation.
2. Target Specific Holidays.
Fall is filled with a handful of holidays that present ample opportunity for marketing campaigns. But as the saying goes, sometimes – less is more. So with Halloween, Black Friday, Cyber Monday, and more – you want to pick the right dates and holidays for your campaigns to connect the most with your customers.
3. Differentiate Your Campaigns.
With the wash of color that comes with fall, your campaign has the potential to be drowned out by every other brand in the business. So not only should you set yourself apart from the competition, but you should also treat your chosen campaigns as their own entities. Fall marketing campaigns should greatly differ from the ones you ran in summer, but they should also be able to stand alone when compared to one another.
What are some of your campaign ideas to keep your customers warm this Fall? Let us know in the comment box below, and remember to get in touch with KP Kreative if the fall marketing plans you currently have are leaving you out in the cold.
Related Posts
Have the Leaves Changed for Your Marketing Yet?
Each season offers distinctive holidays, events, and activities, which means different behavior and preferences for your customers. Marketers need to pay close attention to this behavior in order to realize what strategies to focus on for which season. Here are some of our tips to help you change your marketing strategy along with the seasons.
Preparing for Holiday Marketing
Last-minute preparation for the holiday season is what keeps many e-commerce marketers up at night. With the holiday season right around the corner, it is essential to plan ahead in order to successfully capture increased traffic during the holiday season. To start, you need to formulate a strategy that is oriented toward results. If you haven’t already begun planning, I suggest you start now. Here’s my advice to prepare your holiday marketing strategy.
Content Batching: How to Save Time This Holiday Season
With the holiday’s right around the corner, it’s important to plan ahead so you don’t get caught up between family celebrations, parties, and all of the seasonal events. Content batching can help save you time and avoid stress over what you’re going to post!