Email Marketing Tips

The first step to begin email marketing is choosing a platform. Most email marketing platforms offer a variety of templates that you can customize for your brand. You should have a guideline for the designs for your emails so that you can schedule them in advance instead of rushing to get them set-up the day they need to go out. (Don't miss out on my email marketing series! Make sure to subscribe.)

Growing your email marketing list is just as important as the email marketing platform that you're using. Since email marketing platforms are cracking down on anti-spam laws and people are sick of receiving spam, it's important that you have an opt-in list. Opt-in lists are not something that appear out of thin air, you will have to grow it over time.

Getting started with email marketing can be overwhelming. Choosing the right email marketing platform is vital since it will be the most important part of your email marketing efforts. Part 3 of my email marketing guide will focus on specifications for some of the more popular email marketing platforms. (If you missed Getting Started with Email Marketing Part 2 make sure to check it out, and don't forget to subscribe to my blog so you won't miss out on the rest of the series!)