Have you delegated your marketing efforts to one of the younger people in your office because they know how to use Facebook? Social media marketing is more than just technical skills. Here's my advice on what to think about when hiring a social media manager.
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Providing Value to the Consumer
No matter what you are doing, you need to be providing value.
Understanding the Value
If you understand "the why" you will be that much more likely to put your heart into the things you are doing.
How a Marketing Plan Will Benefit Your Business
To be successful in marketing you must start with a plan. For example, social media is part of your marketing efforts and would require a strategy that would be included in your overall marketing plan. We all know plans cannot be perfect. How could you possibly account for everything that is going happen in the next 12 months? If you don't plan, you're doomed, and an inaccurate plan is much better than no plan.