Social Media

When social media is done effectively its importance cannot be argued. In order to use social media effectively you need to be able to focus time and energy on it. Just like every one of your clients requires a different approach, each social media outlet should be used differently and attracts a different type of audience.

When it comes to social media, most of us have heard of Facebook, Twitter, and Pinterest, but thereʼs another popular site called Tumblr. This microblogging site allows you to share text, photos, quotes, music links, and videos as well as blog posts. I've already covered the importance of keeping a blog for your business. So if, for some reason you cannot keep one directly on your website, Tumblr is a great option for you. However, if you can keep one on your website Tumblr is still a great place to share your blog posts. So here is a brief summary on how to get started.

Last week, I explained the importance of using LinkedIn Groups for your business. According to LinkedIn, groups "provide a place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts."

Most people overlook LinkedIn for social marketing efforts. If a company is using LinkedIn at all, in most cases it's for recruiting purposes. However, LinkedIn's discussion groups are extremely targeted when used properly.One of the most important strategies in marketing is to establish yourself and your company as an industry expert. LinkedIn has discussion groups for almost any topic you can think of.Let's say you're an insurance agent. You want to establish yourself as an insurance expert.

When it comes to social media sites there are plenty of options. Just like each business is different, so is each social media site. Some of the more popular social sites like Facebook and Twitter may seem like a good idea, but the truth is they might not be the right fit for your company. So if you want to mix it up a bit there are many other ways for your business to be social online. One social site worth checking out is Pinterest.

When I was working for Onyx, I made a video for our clients explaining the importance of social media. Social Media is a hot topic when it comes to business. Some people claim that it is just another fad and that it doesnʼt make that big of a difference. Some people simply donʼt understand the way that social media works and donʼt bother learning because they donʼt think itʼs important. This resistance to adapt to change, at least in my experience, is common. So I decided to channel Dr. Seuss and explain social media in a fun and simple way.