How to Make Marketing Campaigns Appealing to Parents.
The back-to-school season offers a much welcomed fresh start for both kids and their parents. Fortunately for business owners, this usually means parents are prepared to spend on their kids for all manners of school supplies. Here are some of the best back to school tips for marketing to parents to ensure theychoose you to help them equip their children for the back to school season.
1. Keep Your Back To School Products on Trend.
The newest generation of kids is more digitally connected than ever. This means they’re all up-to-date with the latest and greatest internet trends. If you’re in the retail business, especially selling educational products and school supplies like stationary or backpacks, branding is your best bet at supercharging sales. Explore current trends in video games, movies, and TV shows, and grab your customers’ attention by incorporating these trends into your promotional materials for the products you want to move off the shelf.
2. Combine Products with Educational Resources.
With education on the mind, more parents are looking for value in their purchases instead of just spending money on something they’ll need to replace in a month. So alongside selling educational products, consider including school-year calendars, subject-specific templates, or even daily planners as a bonus with every purchase.
3. Rethink Your Content Themes.
Even if you’re not in the business of selling back-to-school products, a theme change is as good as the holiday the kids and parents have just had. The start of the new school year allows you to piggyback on this season of change. For a nursery, back to school means a time for everyone to learn how to grow their herb garden. For a yoga studio, it’s a time to connect to your inner child through movement. So get creative and tap into the back-to-school theme’s potential.
What back to school marketing tips have worked for you in the past? Let us know in the comment box below, and don’t forget to start a conversation with our team when you’re ready to see the difference KP Kreative can make in your marketing campaign this year.
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