Are Your Keywords Aligned with Your Audience Strategy?

If you’ve read articles about keyword research for search engine optimization (SEO), you’ve probably run across the phrase “long-tail keywords.” Let’s take a look at what long-tail keywords are and how you can use them to your advantage.

Search Engine Optimization, or SEO, is defined by moz.com as, “…a set of practices designed to improve the appearance and positioning of web pages in organic search results.” In other words, it’s the process of improving where your website shows up on search engine results pages (SERPs).

If you’re still scrambling to come up with a solid marketing strategy for 2022, you aren’t alone. Small business owners wear a lot of hats, and SEO strategist isn’t always top of mind. To help you find success with SEO in the year to come, we’ve put together some small business SEO tips. Here’s the advice you need to know.