Instagram story highlights are a great way for your audience to get to know you right off the bat. It’s the first thing they see when looking at your profile, and allows you to be more creative with how you market yourself!
In the video below I show how to create a new highlight based on your product or service. This time, I am adding a “Recent Work” highlight to showcase some of my recent photo sessions. Remember, Story Highlights are only available based on what Instagram stories you have posted, so unfortunately they aren’t available through your camera roll. You can see in the video that I pick a few photos I am proud of, and even add an icon as my cover photo. This is a great way to make your profile look aesthetically consistent with your brand! You can make icons by using Canva or Photoshop and posting it to your Instagram Story!
There are many more Highlights on my page as well! My most important highlight is the “Hello” one. Here, I introduce myself to my audience and give them a few facts about who I am and who’d they be working with if they decide to book me for their next wedding or event! Highlights are an incredible marketing tool for your business and can be used in so many different ways. Let your audience get to know you and your business better by posting your first highlight today!
Related Posts
Aww, Snap! The Basics to Finding Success on Snapchat
It’s hard to believe that Snapchat has been around since 2011. Even though it’s no longer considered a new social media platform, many small businesses still aren’t making it a part of their social media marketing. Time and staffing limitations could be your reason, but don’t let fear of the unknown stop you! The app isn’t just sharing photos and videos — it’s an incredibly effective tool for building relationships with your customers.
A Guide to Instagram Story Highlights
Instagram story highlights are a great way for your audience to get to know you right off the bat. It’s the first thing they see when looking at your profile, and allows you to be more creative with how you market yourself!
4 Social Media Tips to Improve Conversions
When was the last time you revisited your social media strategy? Better yet, do you even have a strategy guiding your social media efforts? You might be seeing some results from what you're doing, but imagine how much better it could be if you were focusing on how to improve and by proxy increase conversions. Here are a few social media strategy tips to help boost your conversions: