Facebook & Instagram are great platforms for interacting with potential clients or other industry professionals. Social media helps businesses connect, engage, and establish trust with current and prospective clients, increase brand awareness, boost website traffic and ultimately increase sales. That being said, here are four tips to best engage with your social media followers:
1. Focus on creating a relationship
When replying to comments on Facebook & Instagram, you should always be approachable and personable. Try for more than a one or two word answer, and focus on keeping the conversation going. You want to use comments as a chance to build a relationship with your fans.
2. Reply quickly
Fast replies are more likely to keep the conversation going. The more comments on a post the more people will see it. Fast replies also help make your customers feel valuable. In some cases, you may not be sure how to respond to a comment, especially if it is negative. In that case, it is important to take your time to craft an appropriate response, which can still be done in a timely fashion!
3. Be Practical
Some comments might literally just be an emojis whereas others might be questions or complaints. Be practical about what deserves your attention and a well-crafted response. Negative comments are inevitable, but by quickly engaging with each comment you can stop most problems from escalating.
4. Move Comments to Messages
At a certain point, it is best to move comments into direct message or to Facebook messenger. When questions are getting extremely specific, or someone wants contact information or is being extremely negative, it is best to ask them to send you a private message so you can continue to conversation without everyone else being able to read the thread.
Responding to comments on social media is easy once you have the basic principles down. If you promote your business on social media, it's time to take control of your social interactions.
Related Posts
Social Media Management 101
It is more important than ever for your business to have a robust online presence, and social media is a great way to establish that. So what exactly can a social media manager help you do? Similar to any project, social media requires time, attention to detail, and, most importantly — management. On top of overseeing social platforms such as Instagram, Facebook, Twitter, LinkedIn, TikTok, etc., a social media manager creates, publishes, and analyzes content. This all helps you to engage with your online audience while building a strong sense of community online. Now that we understand the basics of a social media manager’s role, let’s explore why social media is essential for growing your business and success over time.
Sunny Moments with Our Clients
The past seven years have been noteworthy. We went from a small marketing business, to making a major difference for many companies. In this blog, we’d like to highlight some of our featured work and reviews from just some of our valued clients.
Instagram Reels Best Practices
Instagram Reels are the latest and one of the most important features to be added to the platform. Allowing users to upload 15-second video clips set to music, Instagram Reels lets creators reach new audiences via stories, the explore feed, and the reels tab on a user’s profile. As we have seen over the past few months, apps such as Pinterest, Snapchat, and even Youtube are adopting a short-form video blueprint (made successful by the globally known app TikTok). So here is everything you need to know to get started growing your brand via Instagram Reels.