Instagram stories are become more and more popular. Instagram is having a huge boom, with the number of users doubling in the last few months, so now is the time to master this platform for your business. We're still experimenting with Instagram Stories and how the art of engaging our viewers with them. That said, I have personally seen the results of this tool, and it can be huge for your business. We're seeing more views on Stories than on standard Instagram posts, and a large number of link clicks from stories as opposed to the bio link. So, here are 3 Instagram story tips based on our experiments:
1. Using Photos and Videos In Your Story Makes It More Authentic
When you're considering what content to post in your Instagram Stories, don't think about it as a bunch of different random posts. You should think about what sort of message you want to send to your audience. A strong Story with photos and video will capture the essence of the whole day, rather than just a few random posts.
2. Sending Direct Message (DM) Leads to Better Engagement
Direct messages are a great way to create a one-on-one relationship with followers. It is possible to share your Instagram Story via direct message or by highlighting it so it will be on the main page of your profile indefinitely. You can also use your Story to encourage your followers to send you messages from your Story so you can connect with them one-on-one.
3. Drive Traffic to Your Website with Instagram Stories
Use Instagram Stories to communicate to your followers when there is new content published on your website. You can drive a lot of traffic by sharing a series of Instagram Stories that highlights content being published.
So far, we are seeing a lot of engagement through Instagram Stories and would recommend experimenting with them for your business!
Related Posts
Marketing We Love: Our Favorite Social Campaigns and Posts
The most successful brands today are online. More specifically, they’re on social – and they’re rocking the media landscape with killer campaigns that build a buzz, bring people together, and raise global brand awareness. But what are they doing right, and how can you follow suit? Here are 3 of our favorite social media campaigns, and what your brand can learn from them.
Your Ultimate Hashtag Guide
In this digital world, we are all familiar with the hashtag. Whether it is being used in a caption under a post, a slogan for a promotional campaign, or even as a tagline for a brand. Hashtags have been around since their Twitter debut in 2007, as a tool to group tweets based on specific topics. Today, that definition has exploded, and hashtags are now an irreplaceable marketing tool, used universally to increase engagement, reach new audiences, and ultimately, “beat the system” in a digital world hyper-focused on paid advertising.
Halloween Social Media Marketing Tips
Whether you are garishly ghoulish or princess prim and proper, there are fantastic ways to get your brand in the spotlight over the Halloween Holidays.Covid-19 may have put a damper on the season of scary marketing, but you don’t have to shy away under the covers this Halloween. Get your juices flowing with some of the best Halloween campaigns from 2019