For this week’s blog post, I will be discussing the importance of Instagram Marketing and using it as a powerful tool for your business.
With these 3 tips you will learn how to grow your business and turn followers into clients!
Tip #1: Authentic Following/Engagement
So you want to grow your Instagram following and reach more people, buuut you’re not sure where to start. It may take a while, but a true following with REAL people is what makes your profile/business worth-while. Oftentimes you will have people reach out to you saying “I can help you manage your business and gain you thousands of followers!” (Sounds tempting but it is definitely not worth it!) Buying your followers will not only waste your money, it will also stunt your growth with your target audience. Using bots/buying followers will make your number go up, but your engagement and the amount of people interested won't change. The more people you have following you who are PASSIONATE about your brand and mission will help you more in the long run. To find those people you have to provide them with content that they would value
Tip #2: Figure out Your Target Audience
This is an important one because if you don’t know who you’re targeting, it is difficult to create content for the right audience. Figure out who would benefit most from your products and services. It may seem simple to say "Well, everyone." But the truth is there are people who would connect with your products or services more than others. Follow accounts who inspire you and allow your ideas to truly manifest who you are and what your brand is. By creating content you are excited about then the right audience will be able to find you.
Tip #3: Utilize the Business Features on Instagram
Instagram offers a variety of tools to help get your content out to the public. Providing you
options such as promoting your posts as ads, adding links to your stories and viewing insights
from your posts/stories. By promoting your images you can choose what kind of audience you
need to reach, how long the promotion will be up and how much you want to spend. Right now,
promoting your post is super easy and affordable. This is a quick way to reach a mass audience to attract them to your profile/website. Instagram stories are another great way for your audience to engage with you, and now if you have 10k + followers you can add links to your stories that will lead directly to your product or service! Finally, viewing insights can be an extremely beneficial tool. By learning what your post meant to your audience you gain a better understanding of what works and which products and services are more appealing than others. Instagram provides you with information such as what the reach was, how many people liked your post and how many people visited your profile because of your post.
All of these tips will be useful for you in the long run and help you create an authentic connection with your audience! Remember to stay true to yourself and follow up with your posts.
When you start making these changes you’ll see just how much Instagram can help you gain new
clients and form new business relationships.
Related Posts
Using Podcasts for Your Marketing
International Podcast Day is the perfect time to start podcasting for your business. Celebrated on September 30th, International Podcast Day is focused on growing the global podcasting community. If you have not used a podcast for your business before, here’s what you need to know.
The Importance of Web & Social Analytics
Analytics/Insights are a technology that you can use to collect, report, measure and analyze what people are doing on your website (or social profile), how they found you, etc. Analytics are used to study the performance of a site and to guide efforts to make improvements. Analytics have become more and more robust over time, so it can be pretty overwhelming to figure out what metrics are important from a marketing standpoint.
Facebook Metric Changes: Spring 2019
Spring has officially sprung, and just as you are seeing changes outside in the world, Facebook is making some changes, too. Facebook is constantly working to provide a high functioning ad platform, which means metrics must evolve, too. These changes aren’t anything new; over the past few years, we’ve seen regular updates and removals of unnecessary metrics. The goal is to replace current ad metrics with more actionable ones. A recent company blog post shed some insight on a few upcoming changes. These changes will start on April 30th and we’ve compiled a list of recommendations on the metrics you should use going forward.