Most people overlook LinkedIn for social marketing efforts. If a company is using LinkedIn at all, in most cases it's for recruiting purposes. However, LinkedIn's discussion groups are extremely targeted when used properly.One of the most important strategies in marketing is to establish yourself and your company as an industry expert. LinkedIn has discussion groups for almost any topic you can think of.Let's say you're an insurance agent. You want to establish yourself as an insurance expert. LinkedIn has over 21,000 discussion groups related to insurance! You should join the groups that are pertinent to the type of insurance you provide. Once you're in those groups, you should be posting topics from your experience as an insurance agent as well as commenting on posts by other group members.This should take about 15-20 minutes each sitting, and you should be doing it weekly. Active participation in LinkedIn discussion groups is well worth the time invested. Not only does this get your name in front of peers and potential clients, it establishes you as a subject matter expert.Stay tuned for a more detailed article on how to successfully use LinkedIn discussion groups for your business!
Related Posts
Social Media Platform Trends to Inform Your 2022 Marketing Strategy
Is your social media marketing prepared for 2022? Here are some important trends you need to know about, which you can use to inform your planning with confidence.
The Importance of Social Media Insights
You don't need to be told in 2022 that brands gain value from using social media. Yet one aspect of social media is particularly potent — social media insights. You can acquire social media insights by analyzing your content on the channels you're already using. These insights allow marketers to target audiences better and refine content strategies. Let's look at why insights are important and how to use them.
Why You Need a Social Media Calendar in 2022
As 2021 comes to a close, you are surely thinking ahead for the year to come. Marketing strategy development has many components, but content has to be at the top of the list. Without it, how else will you communicate your offers? Once you’ve determined what your message is and how you are going to share it, it’s time to get to planning exactly when the content will be published. Here’s how a social media calendar can help you find success in the year to come.