Our Favorite Social Media Tips for Small Businesses:
Identify Your Brand's Persona
Understanding your audience is the first step to creating a successful social media campaign. By analyzing your social data, you'll better understand your current and ideal customers. In addition, your brand and products may appeal to different types of people, so you can create personas to relate to your followers.
Show Your Followers Love
When creating social media content, consider your followers! People like being shared on a brand's social media profile. However, as a small company, user-generated content can take time. So one of the best social media tips for small businesses is to host a contest to encourage people to comment on their posts or share photos to be featured. A simple contest like this can be used to build content and elevate your digital presence.
Your Community Deserves Love Too
Do not stop at showing your followers love, spread it throughout the community! It is becoming increasingly important for consumers to only purchase from brands they know and respect. Consider scheduling volunteer time once a quarter for your team members to get out in the community. It can be beautifying a local park, helping at the food pantry, volunteering at the local pet shelter, etc. Either way, you can include more purpose-driven content on your social media pages and enhance your company culture.
Start Utilizing Video Content
Video content is a great way to humanize your brand and boost your digital presence. Your followers are no longer looking at static posts; instead, they get to see and hear you! Explaining things visually is helpful when launching a new product or answering frequently asked questions. Video content is what most people like, so try to incorporate it into your social media campaign. You can start simply by going Live on Facebook or Instagram to discuss one of your products and then start weaving in Reels and TikToks. Regardless of what you decide, video content must be included in your 2023 social media strategy.
Partner Up With Locals!
Are there any local companies you partner with or influencers in your community with impressive followings? If so, see if the other company would be interested in partnering on social content or sponsored posts - you can benefit from both! Alternatively, offer some free product to the influencer in exchange for a post about it. One influencer post can drive traffic to your online profile and website!
If you are looking for some assistance creating a social media campaign that will elevate your digital presence, contact KP Kreative to learn more about our services!
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