Your social media followers choose to follow you for a reason. However, if you fail to engage them with content that they want to see consistently, you could lose more followers than you gain. To keep your followers loyal, it’s crucial to keep them engaged – and the secret you’ve been searching for lies in your metrics.
1. Track Customer Behavior
Most social media platforms offer tracking and analytics functionality that allows you to predict customer behavior. You can view these metrics to decrypt engagement across your various channels, using this information to make more informed posting decisions based on what they’re doing and what they want to see.
2. Measure Engaged Time
How much time are users spending engaging with a particular piece of content? If you see that people spent more time pouring over last month’s post than last week’s one, then you should be generating more of the former. By posting more of what your audience wants to see, you’ll encourage more engagement, loyalty and – of course – more revenue.
3. Analyze Popular Products/Services
Whether you’re selling products or services online, you can use analytics to determine who’s purchasing the most, how often, and why. Then, once you know what your most popular products are, you can dig deeper to understand what your audience loves about that particular offering – and how you can make it seem more appealing to others too. Discounts? Specials? Scarcity? The possibilities are infinite.
At the end of the day, businesses are nothing without the followers that keep their brand’s heart and soul alive. So will you track, measure, and analyze engagement to make more informed marketing and social posting decisions this year? Let us know in the comment box below, and don’t forget to start a conversation with our team when you’re ready to see the difference KP Kreative can make in your next marketing campaign.
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